Rose Bowl Fan Fest Wescom Credit Union in Pasadena, California - Brand Activation

Written By nicholas andrews

The Rose Bowl is an annual college football game held at the Rose Bowl Stadium in Pasadena California. It has been a New Year’s Day American tradition since 1916 and holds the record for the highest attendance of any other college football game. This year, Wescom Credit Union sponsored the Rose Bowl Fan Fest. This pre-game celebration had fans amped up and excited for the big game. The Open Air Photobooth experience guests an outlet to show off their spirit and provided lasting memories in the form of take home branded Wescom photographs. With the options to choose different digital backgrounds, Chroma-key shooting, or Green Screen, was used to virtually “place” fans in front of different digital backgrounds.

Website References: www.rosebowlstadium.com

Wescom Credit Union: www.wescom.org

nicholas andrews
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