Batman Versus Superman opened with the seventh largest grossing debut. Although it wasn’t released in the U.S. until March 25th, Turkish Airlines gave a lucky few the chance to see it 3 days early at a showing in Hollywood, California.
Turkish Airlines Boeing 777 is featured in Batman versus Superman, which marks their first major product placement in a motion picture. Also, featured in several 2016 Super bowl advertisements, Turkish Airlines is branching out in the advertising techniques.
Turkish Airlines sponsored the premier in New York City, and the special showing in Hollywood, California. Open Air Photobooth provided booth rental services to allow guests to get in on the action. A custom 3D backdrop was created to allow guests to step into the action between Batman and Superman and pose for a timeless keepsake. Images were also shared via social media and emailed to those who attended this red carpet Hollywood event.
Batman versus Superman: http://batmanvsuperman.dccomics.com/
Turkish Airlines: www.turkishairlines.com